Pure London SS15


A couple of weeks ago I paid a visit to Pure London with the gorgeous Tara of The Style Rawr to check out the upcoming Autumn/Winter & Spring/Summer 2015 collections from some of my favourite brands & discovered a few new ones along the way too. Pure is one of the largest fashion buying events in the UK, and I’m so glad that I finally made it down to check it out.

I had never heard of Dutch brand YaYa before, but their buttery leathers & soft slouchy jerseys all in muted, dusty shades immediately grabbed my attention as we walked past their stall. Me & Tara were both cooing over their beautiful washed blue leather jacket with studded shoulders, the faded blue was such a gorgeous colour, though of course I so wished had been available in a darker grey or black too! I’ll definitely be keeping my eye on this brand for the charcoal & taupe jersey pieces next Spring, and be keeping my fingers crossed that come Autumn they’ll be introducing a few black pieces too.

How beautiful are those Elia B silver brogues? I love to mix in more masculine pieces with my wardrobe, but I have still yet to try out a pair of brogues. The plain black ones have, surprisingly, never really took my fancy. I guess in part that’s because they remind me of school shoes, and they feel a little too prim & polished for my style. The silver version feels fresh & a little rebellious though, I couldn’t help but marvel at how beautifully made they were too.

Es’Givien‘s rail of structured black pieces in techy coated laces & laser cut faux leathers was one of my favourites & another brand that I’m happy to have discovered on the day. Perfect bodycon jersey dresses with cut outs & mesh accents alongside more statement pieces like stiff, cocoon jackets made from coated sports mesh, everything had a subtle futuristic feel & you know I’m a fan of anything that satisfies my inner sci-fi nerd!

I came away with a list full of other brands I’d discovered too, though sadly a lot of these newer & independent labels were not so keen on having photos taken of their products, for obvious reasons & fear of copycats. I will be doing lookbook posts when they become available to show you though! Thanks to the lovely Beth & the team from Good Results for having us, it was so worth the early Sunday morning wakeup!

Filed under: Events


  1. Posted 13.08.2014 at 3:09 pm | Permalink

    Looks like an inspiring day! Those jersey tops look very comfy-I always go for comfy jersey…

  2. Posted 14.08.2014 at 2:31 pm | Permalink

    Beautiful shots! UMMM that leather moto jacket with the fur collar. Who is that by? Anyway I love finding new brands! Upcoming designers always have just a bright and refreshing spin on things.


  3. Posted 15.08.2014 at 7:19 am | Permalink

    This is what I miss about living in London….the trade show with all the European brands!

  4. Posted 17.08.2014 at 5:30 pm | Permalink

    Oh, that must’ve been fun! I like brogues, always considering a black pair…the “right” pair, right size… You know how it is. :/

  5. Posted 19.08.2014 at 8:25 pm | Permalink

    We both need matching Silver Elia. B brogues. Fact. I can’t stop thinking about that YaYa leather jacket, it’s going to haunt my dreams until I own it! <3

  6. Posted 27.08.2014 at 8:48 pm | Permalink

    Great article ! I love this brand !

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