London Edge

FAIIINT London Edge 2014 the new alternative fashion trade show Disturbia clothing railFAIIINT London Edge 2014 the new alternative fashion trade show Disturbia fuck god believe in yourself tank & black skeleton

Disturbia

FAIIINT London Edge 2014 the new alternative fashion trade show La Mort graphic streetwear sweatshirts, hoodies & tees clothing

La Mort

FAIIINT London Edge 2014 the new alternative fashion trade show Widow Clothing all black knits, jersey & tees

Widow

FAIIINT London Edge 2014 the new alternative fashion trade show Atelier Bertoldini Giuliana steampunk metal, lace & antler headwear head dress & Cou Cou Heart little bottle poision & venom necklaces

Atelier Bertoldini Giuliana / Cou Cou Heart

FAIIINT London Edge 2014 the new alternative fashion trade show Sourpuss Homewear, anatomy brain plate & sailor anchor, ship & octopus bowl, mug & plates.

Sourpuss Homewear

FAIIINT London Edge 2014 the new alternative fashion trade show Tattooed Bakers goth cupcakes spikes, crosses & bows

Tattooed Bakers

FAIIINT London Edge 2014 the new alternative fashion trade show Six Bunnies rock n roll kids clothing

Six Bunnies Kidswear

FAIIINT London Edge 2014 the new alternative fashion trade show Stargazer hair colour & Collectif vintage clothing

Stargazer / Collectif

FAIIINT London Edge 2014 the new alternative fashion trade show Be Bop A Hairbands retro 50's bandana headscarf

Be Bop A Hairbands

FAIIINT London Edge 2014 the new alternative fashion trade show FAIIINT London Edge 2014 the new alternative fashion trade show Dead Lovers graphic print streetwear & Iron Fist clothing slayer dress

Dead Lovers / Iron Fist

FAIIINT London Edge 2014 the new alternative fashion trade show Bloggers meet FAIIINT London Edge 2014 the new alternative fashion trade show stalls Business Design Centre Islington

At the start of this month I was invited down to London Edge at the Business Design Centre in Islington for a bloggers meet up. Though I have been to other trade shows in the past I’d (surprisingly!) never been to one like this in which the entire focus was on a darker, alternative kind of style & as soon as I walked through the doors I felt totally at home!

I arrived slightly early so I had a slow browse around the stalls before heading up to the press area which was our meeting point, immediately I was greeted by the lovely Sarika with a glass of bubbly, introduced to the other girls & given a truly stuffed goody bag! I didn’t know any of the other bloggers that were invited beforehand other than beautiful Jade, but it was actually really nice, as I realised I am so used to seeing the same groups of people at events now & in this case, everyone had a similar interest in alternative fashion, which made it easy to get talking to each other. We all had a few of the delicious cupcakes from the talented Tattooed Bakers & some more bubbly before splitting into groups to be given a tour around the stalls & introduced to their owners by the South of Heaven girls.

There was a nice mix of styles represented from my kind of all black everything to street wear, punk, classic goth, rockabilly & retro and everything in between. I’m already a big fan of Widow, so it was nice to see their new pieces out to have a browse and I also loved Killstar‘s occult inspired prints & Disurbia‘s shirt dresses, hoodies, distressed tees & tanks. I’m always a sucker for homewear too and I wanted to take home everything from Sourpuss‘s display, I mean who wouldn’t love a brain plate, tattooed mugs or set with sailor inspired ink illustrations?!

I loved that we were shown around, as it meant we didn’t miss a thing & got to have a proper chat with lots of the brands, plus exploring in small groups made it so much more fun too & I left having met some genuinely awesome new people. Sadly I couldn’t make it to the after party, which looked an absolute blast, but hopefully next time!

Filed under: Events

4 Comments

  1. Posted 24.09.2014 at 3:53 pm | Permalink

    Oooh! London Edge is looking much nicer! I was a vendor quite a few years ago (2010?) and it was very disappointing. They claimed a substantial number of buyers would be there, which is why I paid the many many thousands to schlep from NYC, only to find the floor nearly empty. Their response was that they “invited” the 40K+ buyers, not that they actually ATTENDED. Needless to say, it was a massive financial hit.

    But the climate is changing, and sometimes a few big bloggers’ reviews can be just as beneficial as store orders. Your support of smaller brands can make a great impact!

    • Posted 24.09.2014 at 10:17 pm | Permalink

      Oh Allison that’s awful! What a nightmare! :( It seemed fairly busy whilst I was there, but then it is definitely much smaller than the bigger trade shows I’ve been to in the past, I guess because it’s more specialised.
      I agree, not that I’m one of the ‘big’ bloggers, but I always try to support smaller brands as much as I can because I think it’s so important. Even when I don’t have the cash to support them outright by buying their products, I will always try to feature ones I truly love over here in some way or another. Every little helps! :)

  2. Posted 25.09.2014 at 7:21 pm | Permalink

    I really loved disturbia clothing! and your photos are great :) xx

    dresses-and-travels

  3. Posted 28.09.2014 at 3:38 pm | Permalink

    Looks like you’ve been surrounded by all my Glasgow blogger pals, I see the lovely Amanda with her pink here. This is the kinda blogger meet up I want to be invited too, look cool
    Lauren
    livinginaboxx

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