Naromode AW14

Naromode little snow white aw14 lookbook photographed by Cameron Henderson Naromode little snow white aw14 lookbook photographed by Cameron Henderson Naromode little snow white aw14 lookbook photographed by Cameron Henderson Naromode little snow white aw14 lookbook photographed by Cameron Henderson

Glasgow based duo Anna Thorn & Iain MacDonald are the brains behind Naromode, launched in 2013 & roughly translating as ‘narrative fashion’ they focus on weaving a rich story through their collections, often inspired by old fairytales & folklore. Their latest offering takes The Brothers Grim dark tale of ‘Little Snow White’ as it’s main influence, drawing on the poison apples, dense forests & burning embers. Beautiful, illustrative prints paired with simple silhouettes & luxurious fabrics make the pieces both super wearable & completely standout all at once.

Honestly, I am not usually the greatest fan of prints myself, but these are a different story. Thanks to being designed in house exclusively for the collection these are unusually unique & eye catching, plus with that sumptuous dark & moody palette they fit perfectly into the kind of aesthetic I love. I could see myself happily wearing most of these pieces, but I’m especially smitten with the first dress ‘feather & frame’ & the ‘black raven’ dress in the third photo.

Pieces will be available to buy come September, but until then you can shop their current selection of printed tees & scarves at their store & at Godiva Boutique.

Filed under: Covet

7 Comments

  1. Posted 23.07.2014 at 5:18 pm | Permalink

    Prints like this are my favorite! The dresses are beautiful!

  2. Posted 24.07.2014 at 11:18 pm | Permalink

    I’ve loved naramode for ages, saw them at a fashion show in Glasgow last year. I cannot wait for their new collection
    Lauren
    livinginaboxx

  3. Posted 25.07.2014 at 10:41 am | Permalink

    these prints are great!!!
    ciao :)
    Chiara ~ http://www.chiaweb.it
    ~ Instagram

  4. Posted 28.07.2014 at 2:24 pm | Permalink

    uuuuh that pencil skirt in red/orange tones is gorgeous!

    xXx
    Blog: http://unspeakablethoughtsunspoken.blogspot.com
    Shop: http://unspeakablethoughtsunspoken.tictail.com

  5. Posted 28.07.2014 at 9:40 pm | Permalink

    How fantastic they truly do tell a story and the images are strong. Love the font they used as well.
    Stephanie thanks for the bday wishes, I had a busy week but relaxed a bit over the weekend and had a great time. Now back at sewing ;) How are your pieces doing the ones you launched? xx
    M

  6. Posted 30.07.2014 at 1:02 am | Permalink

    what a cool collection. thanks for sharing
    nice blog btw

    x

    ediot

  7. Posted 30.07.2014 at 3:11 am | Permalink

    I am not a fan of print either, but I am trying to wear them more often… These pieces inspire me to wear more!

    xo,
    miranda

    thechicstreet.com

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