BJØRG ‘Not All Those Who Wander Are Lost’ 2012

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“Combining fragile and organic structures with an aesthetic influenced by futurism and geometry, the collection sets to blend ancient tales with modern mythologies of sci-fi and their futuristic imagery; invoking concepts like timetravel, parallel universes and space distortion. Through a pale, at times translucent colour palette, natural materials like feathers and horsehair are juxtaposed with iridescent colours, industrial structures and mutated shapes. All pieces are handmade.”

I love it when I come across a piece of work where the creators vision has been totally uncompromised & executed so meticulously. This 2012 lookbook from BJØRG I came across a little while ago is a perfect example of this, everything is just right, totally faultless & so in keeping with the aesthetic of the whole collection it’s showcasing.

The photography is breathtaking, I love the grungy, post apocalyptic impression it gives & the hazy dawn glow of the sun makes it feel almost otherworldly too. The outcome is a selection of images that I think tell such an absorbing story about the collection, it really kind of sucks you into that world. I can totally imagine that these girls are stranded on some distant alien planet & have cobbled together the glittering bones & plumes of the animals they have scavenged into these tribal adornments, ready to take on whatever this brave new world can throw at them…

I don’t think it will be much of a surprise to say that I’m totally infatuated with the jewellery too, I love the black horsehair choker, the rusty nail necklace & of course the spine cuffs. It’s as though they were made for me, everything I love my jewellery to be all rolled into one collection.

Filed under: Covet


  1. Posted 18.07.2012 at 10:43 pm | Permalink

    The title of this post and of the collection is one of my favourite quotes. Every time I feel lost, I repeat it to myself and then I think that it is just a moment that will lead me to something else. Back to the collection, the jewelry is my favourite part, simply stunning pieces,especially the necklaces and the cuffs in the first image.

  2. Posted 19.07.2012 at 2:34 am | Permalink

    Is it a funny coincidence that when I saw this lookbook earlier you crossed my mind? ;) I really love the post-processing in these photos too.. and the raw metalwork is beautiful! I’m in love with the claw hand-piece, so unique!

      Posted 20.07.2012 at 4:45 pm | Permalink

      Ahh, really? :) I agree, I love jewellery that has that raw, organic kind of look to it & the claw piece is so unique, I want every single piece of this collection!

  3. Posted 19.07.2012 at 5:27 pm | Permalink

    Amazing photos and thanks for sharing. I wish I could have both of the cuff’s on the very first shoot. :)

  4. Posted 19.07.2012 at 10:19 pm | Permalink

    I know exactly what you mean with the other worldliness, beautiful light!

    Maria xxx

  5. Posted 20.07.2012 at 12:50 am | Permalink

    I LOVEEEEE the cuffs in the first pic!!


  6. Posted 20.07.2012 at 3:08 am | Permalink

    Beautiful jewelry!

  7. Posted 20.07.2012 at 6:06 pm | Permalink

    oooh, love those photos. amazing!

  8. SideSmile Style
    Posted 26.07.2012 at 12:59 am | Permalink

    love those bracelets in the first picture!!

    xo SideSmile,

    SideSmile Style Blog

  9. Posted 12.08.2012 at 8:21 pm | Permalink

    Love this lookbook. How insane are those cuffs in the first picture. I really like your blog, check mine out and see if you want to follow me.

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